12/11/2025
'It’s been crazy, bro' – From Gianni Infantino chatting up iShowSpeed to streamers telling fans they 'suck at soccer,' influencers are hyping Club World Cup to a new generation
Governing bodies, venues and brands have turned to influencers to pump up interest in the CWC – with more to come in 2026In the run-up to the Club Wor